Campaign Strategy
(i)mobius will work with you to develop a strategic digital communications plan to meet your marketing objectives across both web and mobile. We can help you integrate your digital marketing initiatives into your existing communications campaigns, ensuring one voice across all media channels.
Why online?
A recent Roy Morgan survey Australian showed advertisers are optimistic about the role of the Internet as part of the overall media mix, with 67% of advertisers agreeing "the Internet will be a vital component of a company's marketing strategy over the next three years".
The Australian online advertising market grew nearly 50% in 2005 with $605m spent, expected to increase significantly to more than $1.5bn by 2009.
Frost & Sullivan, a global consultancy company, attribute the online industry's growth to several trends:
- the rapid migration of eyeballs from traditional media to the internet and the increase in online media consumption across all demographics;
- strong uptake of broadband by Australian households;
- the evolution of wireless technologies such as 3G, which allows for digital advertising across both online (large screen) and mobile (small screen); and
- an increase in online spend by major advertisers and agencies.
Frost & Sullivan predict that in Australia the money spent advertising online will exceed that spent on magazine advertising in 2006 (magazines currently account for around 7% or $700m of the $10bn advertising market) and on radio advertising in 2007. Online advertising spend already surpasses cinema and outdoor spends.
A recent Roy Morgan survey Australian showed advertisers are optimistic about the role of the Internet as part of the overall media mix, with 67% of advertisers agreeing "the Internet will be a vital component of a company's marketing strategy over the next three years".
The Australian online advertising market grew nearly 50% in 2005 with $605m spent, expected to increase significantly to more than $1.5bn by 2009.
Frost & Sullivan, a global consultancy company, attribute the online industry's growth to several trends:
- the rapid migration of eyeballs from traditional media to the internet and the increase in online media consumption across all demographics;
- strong uptake of broadband by Australian households;
- the evolution of wireless technologies such as 3G, which allows for digital advertising across both online (large screen) and mobile (small screen); and
- an increase in online spend by major advertisers and agencies.
Frost & Sullivan predict that in Australia the money spent advertising online will exceed that spent on magazine advertising in 2006 (magazines currently account for around 7% or $700m of the $10bn advertising market) and on radio advertising in 2007. Online advertising spend already surpasses cinema and outdoor spends.