The GreenHome Challenge
The GreenHome Challenge was developed to raise awareness among consumers of the impact that we have on the environment in our day to day lives, and educate us on the simple steps we can take to mitigate that impact.
(i)mobius worked closely with the Australian Conservation Department's (ACF) GreenHome team to define the scope of the Challenge based on the campaign's goals. The project involved a number of elements, including:
- A unique look and feel for the GreenHome section of the ACF website;
- An interactive eco-calculator which measures individual members' environmental impact;
- Discussion boards to stimulate discussion and a community of interest;
- Online promotion to encourage on-going participation; and
- And email engine to send bi-weekly emails to participants.
